Safe
We aim to create comfortable, child-friendly environments where young children can explore and play with confidence.
Meet ToyaTap
Learning games for young children are what we do.
ToyaTap creates playful educational games for toddlers, preschoolers and young children. We design hands-on experiences that invite children to think, explore, experiment and discover at their own pace.
Our Story
Made by parents, for families.
ToyaTap was founded by parents who wanted something simple: high-quality digital experiences they could genuinely enjoy together with their children.
We brought together leading professionals and talented artists to create thoughtful, playful apps designed for children and parents to explore together.
From the beginning, we have been inspired by real-world play. We look at the games, activities and experiences children love in the physical world, then explore how to translate what makes them special into meaningful digital experiences.
Our goal is not to replace real-world play, but to bring some of its curiosity, creativity and shared discovery to the screen.
How we design for little learners
Three ideas have guided the way we create children's games from the beginning.
Educational
Activities are built around clear learning goals, with challenges designed to encourage thinking and suit young learners.
Fun
Colorful, tactile experiences are designed for touch, discovery and playful interaction, with animation and sound bringing them to life.
Why we make games
Curiosity leads the way.
We believe young children learn through exploration. Our goal is to create thoughtful games that give children something inviting to touch, something interesting to figure out and room to enjoy the discovery, whether they are playing independently or sharing the experience with a parent.
Designed for touch
Age-appropriate challenges
Playful characters
Intuitive environments
Made to inspire curiosity
A little world of games
Our current collection explores early math, counting, shapes, colors, animals, matching, sorting, drawing, creativity and problem solving.
Our approach to learning & research
Our approach is informed by broader research on play, early learning and interactive educational experiences. A few useful independent sources:
- Guided play: systematic review and meta-analysis — research covering early mathematics, shape knowledge, task switching and spatial vocabulary.
- Apps As Learning Tools: A Systematic Review — a review of controlled studies examining learning from interactive apps among children under six.
- Mathematics Learning in Early Childhood — a National Academies consensus report on early mathematics learning.
- Brain-Building Through Play — resources from Harvard's Center on the Developing Child on play and executive-function skills.
These independent sources provide background for our design approach. They did not evaluate ToyaTap apps or their effectiveness.